In this interview with Ashley Norris from FIPP.com, Tickaroo's CEO Naomi Owusu talks about the...
With
APA - Austria Presse Agency
we have gained a new content partner in the DACH region! It's not without reason that APA is Austria's leading information service. The national news agency is owned as a cooperative by twelve Austrian daily newspapers and ORF. APA provides liveblogs on current topics, which can be purchased in the Tickaroo Marketplace by their cooperatives and other media houses.
It all started with a
free test account.
But what convinced Christian Kneil, Head of Content Business at APA-Multi Media, to enter into a partnership with
Tickaroo
?
What other advantages do liveblogs have for journalists, publishers, and media companies? And how does he think the media landscape will shift in dealing with fake news? Find out in this interview.
Image source: APA/Barbara Gindl
What advantages do liveblogs provide journalists/publishers?
Christian Kneil:
For breaking news, liveblogs have proven to be the perfect format to keep readers informed and up to date in real-time with their colorful mix of content (text, images, graphics, videos, social media, etc.).
APA used these same features in their "
Long Night of Research
" liveblog with great success. New technologies, research projects, and scientific findings were presented at 280 locations across Austria in fun and entertaining ways. The APA used
Tickaroo Live Blog technology
to liveblog the event, allowing readers to participate from anywhere. The liveblog was filled with captivating visual content such as pictures and videos, which made the coverage even more engaging for readers.
What convinced you to use our liveblogging software?
Christian Kneil:
Tickaroo gives us many new composition opportunities for our liveblogs - in terms of editorial content and design. We know the APA - Austria Presse Agentur customers appreciate this variety.
For example, the APA wrote a liveblog for the
Queen's 70th Jubilee
on June 5, 2022. Particularly noteworthy in this liveblog is the short format "The Queen in Quotes," where readers could read through personal quotes from the Queen from over the past 70 years. Time travel in a different format!
Liveblogs are also an excellent format for covering eSports events, like the
A1 Austrian eSports Festival
on June 18, 2022. In this liveblog, the APA leveraged social media to give their readers a new perspective. They shared many of the event's participants'
Twitter
posts within their liveblog, thus giving their readers an inside scoop on the festival's goings-on.
How will fake news affect the media landscape?
From the pandemic to elections, countless fake news items have been circulated, especially on social networks. For publishers, media houses, journalists, and editors, it's more important than ever to recognize fake news and take active action against it. What are Christian Kneil and his team doing about it? He reports:
With the Corona pandemic and the war in Ukraine, fake news has gained massive (negative) relevance and continues to pose new challenges for the media. One response is the emergence of new role models in journalism. As early as 2020, APA created its own fact-checking unit in the editorial office with an overseeing verification officer to better respond to disinformation. The answer to fake news can only be independent and fact-based quality journalism.
Looking to the future
With the
APA
as a newly acquired customer, we are taking an essential step towards internationalization. We look forward to our continued future cooperation with the APA and reading more liveblogs from Austria - with the help of reliable liveblogging technology from Tickaroo.
You want to share your content in a liveblog like Christian and inspire your readers? Then test Tickaroo's liveblog technology here for free.
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