In this article originally published in Technology Dispatch Tickaroo's CEO Naomi Owusu discusses...
After collecting insight-rich data in 2022, Tickaroo and Opinium partnered again in 2023 to survey Brits about their news consumption habits and see how their answers may have changed from the previous year. This year's results made a big splash among journalism publications as the topics of trust in the media and shrinking attention spans remain top of mind at most journalism conferences and within many newsrooms this year.
Source: Mousetrap Media, Photographed by Mark Hakansson
Released the same day as the Newsrewired Conference in London, our study's results resonated with many of the topics that took front and center in the panels and discussions at the event. As validation that our research provided valuable insights to the industry, many publications and blogs chose to respond to it. Here are a few of the highlights:
📰 Press Gazette's coverage primarily focused on our findings of why readers distrust the media and their shortening attention spans. If you are looking for a great visualization of our data, this article is a great one to start with.
📢 What's New in Publishing's coverage of our survey highlighted how our research supported and sometimes even contradicted other studies and discussions relevant to current journalistic discourse. Their coverage is great to dig into to see how our research is positioned within this field.
🇬🇧 UK Tech News and London Daily News focused on the continued shift in the importance of mobile phones when consuming news. The rise of mobile isn't anything new, but our research demonstrates that publishers must ensure that they find ways of reaching their audiences on their phones.
📈 In a show of how relevant our research was for the publishing and digital media industries, our findings also made New Digital Age's wrap-up of the week's most important tech news.
Our research wasn't just picked up by news providers, however. Companies and organizations examined our study and provided insights for their markets and audiences.
💭 Pagefield, a corporate communications consulting group, asked 4 of their colleagues to reflect on our findings and shared great insights on the future role of social media for news providers and the rise of "specialist journalism."
🇺🇸 In the trade organization Digital Content Next's blog, independent journalist Suzanne S. LaPierre compared our findings to a similar study conducted in the US. We loved seeing how our findings were similar but also different from the results collected across the Atlantic. Other research, like Reuter's Institute for the Study of Journalism's Digital News Report 2023 , shows us that different cultures, regional infrastructure, and political dynamics affect news creation and consumption. We're excited to be able to contribute to this international research.
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