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More Independence from Social Platforms? Here's How It Can Be Done
In this article originally published in Journalism.co.uk , Naomi Owusu, CEO of Tickaroo, talks about how liveblogs can help journalists and media companies regain more independence from social platforms and monetize their content to increase revenue streams.
Name of the article:
What's the article about?
Naomi has noticed that more news providers are active on social networks in order to reach target groups and share their content. However, social networks control the visibility of each post via their algorithms, thus stripping a great deal of content independence from publishers. Furthermore, content on social networks is difficult to monetize.
A useful addition to new providers' content strategy is liveblogs. Liveblogs mirror many aspects of social media, but editors and journalists have more control over what content readers can see. Engagement rates are also high due to the wide range of interaction options, and they provide more montetization opportunities.
Here are some of our favorite quotes:
- "While liveblogs as a concept have been around for a long time now, the format has evolved, making them a great way for journalists to speak to audiences that expect evolving user experiences."
- "Quality liveblogging technology enables publishers to explore new formats and storytelling avenues with little risk thanks to short onboarding times, low initial cost as well as easy integration options."
- "Being the first to cover a story through live updates is exciting, authentic and appeals to user needs. The vitality of independent media companies depends on exploring new forms of publishing formats and the kind of results they’re bringing to the conversation"
Read the full article here to learn more about the benefits of liveblogs and their monetization opportunities!