You've embarked on the captivating journey of liveblogging, carefully planned your content, and taken steps to attract readers. But how can you truly measure the success of your liveblog?
Let's delve into the final blogpost of our series, where we'll explore how to analyze your liveblog's performance and draw conclusions for even better results in the future.
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As you begin measuring your liveblog's performance, it's crucial to zero in on the key metrics that align with the goals identified in your first steps. Don't be tempted to track too many metrics - this might distract you from your ultimate objective. Instead, always keep in mind the final results you are aiming for, and, through this lens, consistently evaluate your liveblog's performance throughout the entire coverage.
MEASURING PERFORMANCE
The choice of metrics is entirely yours, but here are some of the most common metrics and areas of analysis you can consider:
📈 Traffic metrics offer essential insights into the effectiveness of your liveblog. Page views reflect the total number of times your liveblog is accessed, highlighting overall interest. Unique visitors indicate the count of distinct individuals accessing your liveblog, showcasing reach. The retention rate signifies the average time readers invest in your page, with longer durations benefiting SEO and increasing the likelihood of returning readers.
👨💻 Engagement metrics provide insights into your readers' level of involvement and your success in building a loyal community around your content. You can track metrics such as comments and post shares. Additionally, monitor reactions, likes, shares, and comments related to your liveblog across social media platforms.
🚦 See where the traffic to your liveblog is coming from. Is it primarily from paid advertising, social media channels, or organic search? If you notice that organic traffic is low, it may be a sign to concentrate on enhancing your SEO efforts. Allocate more attention to channels driving higher traffic and consider adjusting or discontinuing channels that underperform.
STAY FLEXIBLE
While having a well-structured plan is essential, it's crucial to understand that goals and strategies can evolve. As your liveblog progresses, you may need to alter your vision and redefine your strategy. Alongside these changes, it's equally important to adjust your measurement approach. Stay flexible to adapt in response to emerging trends.
Feel free to explore different content approaches and observe how readers respond. Embrace what garners the best results, and don't hesitate to let go of what doesn't resonate. Here's some valuable insight from our client, Christian Kneil from APA:
“We have had liveblogs with a running time of half a day or three days and often they are more popular than the longer liveblogs. It’s not easy to know which will perform better - but you have to try and experiment. You have to stop liveblogs that aren’t interesting people and try something else.”
Don't be afraid to celebrate successes and learn from failures. Adjust your approach and try new strategies. Stay up-to-date with the latest trends, see what your competitors are doing, and learn from them.
CONCLUSION
Congratulations on reaching this point! Going through the entire series, you've taken significant steps toward becoming a true live-coverage magician. We are happy to welcome you in this vibrant world of liveblogging!
Feel free to share your feedback in the comment section. How valuable did you find the insights we shared throughout this blog post series? Is there something you feel is missing or that particularly captured your interest? Your thoughts will help us to shape our future content!
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