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2/5/24 3:47 PM

Digital Storytelling Tips

Brand-Sponsored Liveblogs - Here's How To Do It

In the dynamic world of online marketing, liveblogs and live tickers provide a valuable opportunity for news providers and event organizers to monetize their platforms while simultaneously creating added value for their users. Finding quality sponsors for content is not only about the monetary benefits but also about increasing the attractiveness and value of content for readers. In this article, we will explore the benefits and strategies of liveblog sponsoring and demonstrate how companies can use this innovative format to strengthen their brand presence and build valuable relationships with their customers.

THE FUTURE OF MARKETING: HOW SPONSORING LIVEBLOGS CONNECTS BRANDS AND CONSUMERS

Sponsorships in liveblogs and live tickers are an increasingly utilized and innovative method for effectively communicating brand messages. In this approach, advertising is presented to the reader as part of a continuous, valuable content stream without being intrusive. Particularly during live events such as conferences or sports competitions, brands are increasingly leveraging this format. This form of sponsorship allows for a high level of engagement and interaction since viewers are already interested in the content of the liveblog or ticker. Additionally, the brand is perceived as a supporter of relevant and interesting content, contributing to the strengthening of the brand image and an increase in brand loyalty.

A SUCCESSFUL LIVEBLOG SPONSORSHIP: 12.5 MILLION VIEWS IN JUST THREE DAYS

A notable case of successful integration of sponsorships in liveblogs was the live-blogging initiative sponsored by a German bank during a local banking conference. The blog, adorned with the bank's branding, attracted massive traffic and served as a central source of information for participants by providing updates on upcoming presentations and break times. The FI-Forum Digital liveblog showcased significant potential in terms of user engagement and reach. Throughout the entire three-day event, the liveblog garnered 12.5 million views, including over 15,000 visitors, and maintained user attention for an average of over 2.5 hours.

POTENTIAL OF SPONSORSHIP FOR LIVE BLOG PROVIDERS

In today's digital era, sponsoring liveblogs presents an attractive revenue stream for content providers. Operators of liveblogs have the unique opportunity to offer their platform as advertising space for businesses. This is not just about monetary benefits but also about providing added value to readers and enhancing the quality of content. Here are the key benefits at a glance:

🌟 Value for Audiences

By carefully selecting sponsors that align thematically with the liveblog content, providers can create additional value for their readership. Such partnerships contribute to making the content even more relevant and informative.

💼 Strengthen Your Own Brand

Sponsorship is an opportunity to enhance the perception of your platform or brand. By collaborating with reputable brands, news providers and event organizers elevate the reputation and credibility of their own offering.

💡 Develop Innovative Formats

Providers of liveblogs have the opportunity to collaboratively develop creative advertising formats with sponsors that seamlessly integrate into the live content. This not only strengthens the bond with existing users but can also attract new audiences.

📈 Open New Revenue Streams

Sponsorship opens doors to new revenue streams. By integrating advertising into liveblogs and live tickers, providers tap into monetary potentials that go beyond traditional advertising banners.

FROM STARBUCKS TO THE LOCAL BAKERY: THE HUGE POTENTIAL OF SPONSORSHIP IN DAILY LIVE BLOGS

In addition to major events, sponsoring liveblogs also presents significant opportunities for daily or recurring content. For example, morning news blogs throughout the week could be sponsored by brands like Starbucks or Minute Maid Orange Juice. There is also substantial potential for local businesses and bakeries to authentically sponsor local events or occurrences in this context. Sponsoring content that aligns with the brand identity and goals of the sponsor adds extra authenticity and credibility. Moreover, sponsorships of liveblogs provide a great opportunity to reach and engage with Gen Z in an authentic manner.

BENEFITS FOR LIVEBLOG SPONSORS

For sponsors, engagement in liveblogs and live tickers offers a range of benefits:

🎯 Targeted Visibility

Unlike broadly distributed advertising campaigns, sponsoring live content allows for targeted engagement with the desired audience.

💡 Positive Brand Association

By associating with relevant and interesting content, brands benefit from a positive association with the presented topics.

🔗 Long-term Customer Loyalty

Continuous presence in a constantly updating format creates a stronger and more sustainable connection with the audience.

✨ Increased Brand Authenticity

Integration into natural content instead of intrusive advertising enhances the authenticity and acceptance of the brand.

STRATEGIES FOR EFFECTIVE SPONSORING

For successful sponsorship of liveblogs and live tickers, the following strategies are crucial in practice for companies:

✅ Select Relevant Content

Sponsors should primarily select content that aligns with their brand identity and goals.

🎨 Creative Integration

The brand should be creatively integrated into the content, ensuring that the advertising message feels natural and non-intrusive.

🫶 Establish Long-term Partnerships

Developing long-term relationships with content creators or brands that reflect your business leads to stronger brand loyalty and a cohesive advertising strategy.

To maximize the success of sponsorship, it's particularly important for companies to continuously measure the response of their target audience and adjust their strategies accordingly. Tools for analyzing user behavior and engagement can help evaluate the effectiveness of campaigns and make necessary adjustments over time.

CONCLUSION

Sponsoring liveblogs represents a modern approach in the digital advertising landscape. It allows companies to present their brand in a subtle yet effective way, building a deep and long-term relationship with their audience. In a time when consumers increasingly value authenticity and relevance, liveblogs and live tickers provide an excellent platform to meet these needs. Targeted and creative ad integrations create a win-win scenario for both companies and consumers, where brand messages are not only perceived but also appreciated.

With the ongoing digitization and the growing importance of real-time content, sponsoring liveblogs and live tickers will continue to gain relevance. Companies that invest early in these innovative advertising forms can secure a competitive advantage in an increasingly competitive environment.

In conclusion, sponsoring liveblogs and live tickers is not only an effective advertising method in today's digital landscape but also a future-proof investment in brand development. With the right strategy and creative implementation, this format can be a valuable addition to any marketing strategy, helping companies succeed in an ever-changing market.